Category: Behind the Build
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You know that moment when you’re buying a computer on a tight budget and you tell yourself: “I’ll get the good motherboard so I can upgrade later”? You feel smart. Responsible. Future-focused. Then three years pass. You finally have money…
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Clients call asking if I can “migrate” their Divi site to Gutenberg. Technically, yes. But I don’t. Here’s why rebuilding from scratch is faster, cheaper, and gets better results. The Divi Problem Divi has been around for years and powers…
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I’ve worked in agencies long enough to see every “solution” to the theme problem. Parent + child themes, universal base themes, custom functions shoved into the theme, even third-party builders like Elementor and Divi. I’ve tried them all. And here’s…
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Sometimes, the most meaningful shifts in our careers happen quietly — not with promotions or big announcements, but in late nights, side projects, and small victories that eventually reshape the way a team works. This is the story of how…