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  • Introducing Groundworx GTM: Lightweight Google Tag Manager for WordPress

    Introducing Groundworx GTM: Lightweight Google Tag Manager for WordPress

    I built Groundworx GTM because I was frustrated with how existing Google Tag Manager plugins for WordPress handled things. Many either tried to do too much — adding dashboards, integrations, or features that aren’t needed just to place the container — or they inserted the code in messy ways that made themes harder to maintain.…

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  • Introducing Groundworx Navigation — A New Block-Based Menu Plugin

    Introducing Groundworx Navigation — A New Block-Based Menu Plugin

    I’m excited to announce that Groundworx Navigation is now live in the WordPress plugin directory! This plugin came out of a real need I kept encountering while working with block-based themes: there wasn’t a reliable, go-to navigation solution in Gutenberg that offered a consistent, responsive experience across devices. I wanted something that looked good by…

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  • Introducing Groundworx Navigation (Early access)

    Introducing Groundworx Navigation (Early access)

    After years of building custom navigation systems across dozens of client projects, I’ve finally released something I’ve wanted for a long time: a block-based navigation plugin that actually fits modern WordPress. Why I built it Too often, I found myself rebuilding the same menu logic from scratch — accordion behavior, slide-ins, sticky headers, responsive toggles.…

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  • Building Beyond the Title: My WordPress Journey

    Building Beyond the Title: My WordPress Journey

    Sometimes, the most meaningful shifts in our careers happen quietly — not with promotions or big announcements, but in late nights, side projects, and small victories that eventually reshape the way a team works. This is the story of how I introduced WordPress to a company that wasn’t quite ready for it, and how persistence,…

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  • Foundation Plugins for a Clean, Gutenberg-First WordPress Site

    Foundation Plugins for a Clean, Gutenberg-First WordPress Site

    The essential tools I install on every modern WordPress build. Lightweight, block-native. When you’re building a modern WordPress site using Gutenberg, less is often more. But to go from a barebones install to a flexible, production-ready system, a few well-chosen plugins make all the difference. These are my foundation plugins, reliable tools that extend WordPress…

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  • Gutenberg is a game-changer — and clients actually love it (when done right).

    Gutenberg is a game-changer — and clients actually love it (when done right).

    Ask any developer what they think of Gutenberg, and you’ll usually get a groan, a pause, or a long list of “workarounds.” The block editor has been controversial from day one. But here’s what no one seems to say loud enough: Clients love Gutenberg. Not all of them, of course. But when implemented well —…

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