Privacy Policy

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Effective date: 08/24/2025

Groundworx (“we,” “our,” “us”) respects your privacy. This policy explains what we collect, how we use it, and the choices you have. It applies to groundworx.dev and any pages we operate.

Information We Collect

Information you provide: name, email, phone, company, website, and any message content you submit via forms or email.
Technical/usage data: IP address, device/browser info, pages viewed, and interactions collected via cookies, tags, and pixels.

Cookies & Tracking Technologies

We use cookies and similar tech to operate the site, understand performance, and improve marketing. You can control cookies in your browser settings and via the links in Your Choices below.

Google Tag Manager (GTM)

GTM helps us deploy and manage tags (e.g., Analytics, pixels). GTM itself doesn’t collect personal data; it loads other tags that may do so.

Google Analytics (GA4)

We use GA4 to measure traffic and usage. GA4 may collect IP, device, and event data. We’ve configured GA4 to respect regional consent where applicable and to limit data retention to business needs.

Learn more / opt-out:

reCAPTCHA

We use Google reCAPTCHA on our forms to protect against spam and abuse. reCAPTCHA analyzes interactions to confirm whether the visitor is human. This process may collect information such as IP address, browser and device details, and interaction patterns. The use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.

Meta (Facebook) Pixel

Used to understand site activity and the effectiveness of our content/ads on Facebook/Instagram, and to build audiences for ads. Meta may combine this with its own data.

Learn more / choices:

LinkedIn Insight Tag

Used for analytics and LinkedIn ad measurement/audiences.

Learn more / choices:

We may also use similar measurement tags from other platforms (e.g., X/Twitter, Pinterest, Microsoft Advertising) as needed; each platform provides its own privacy and ad-preference controls.

How We Use Information

  • Respond to inquiries and provide services
  • Operate, secure, and improve the website
  • Analyze site performance and content effectiveness
  • (If you opt in) send updates, resources, and news
  • Measure and improve advertising (where permitted)

We do not sell your personal information.

Email Marketing

If you opt in, we’ll send occasional emails about resources, updates, or services. You can unsubscribe anytime via the link in the email or by contacting us at info@groundworx.dev.

Legal Bases (EEA/UK visitors)

Where applicable, we process:

  • Consent (e.g., marketing emails, non-essential cookies/pixels)
  • Legitimate interests (e.g., basic analytics, site security)
  • Contract (e.g., responding to requests you initiate)
  • Legal obligations (e.g., compliance, record-keeping)

Data Sharing & Processors

We may share limited data with trusted service providers (e.g., hosting, analytics, email, CRM) who process data on our behalf under appropriate agreements. We do not allow them to use your information for their own purposes.

Data Retention

We keep personal data only as long as necessary for the purposes above, then delete or anonymize it in line with our retention practices and platform settings (e.g., GA4 retention windows).

Your Choices

International Transfers

We may process data in the United States and other countries. Where required, we use appropriate safeguards (e.g., standard contractual clauses).

Children’s Privacy

Our site is not intended for children under 13, and we do not knowingly collect their data.

Contact

Questions or requests:
info@groundworx.dev • (301) 288-1230