I built Groundworx GTM because I was frustrated with how existing Google Tag Manager plugins for WordPress handled things.
Many either tried to do too much — adding dashboards, integrations, or features that aren’t needed just to place the container — or they inserted the code in messy ways that made themes harder to maintain. Some even slowed sites down by adding extra scripts that had nothing to do with GTM itself.
I wanted something different: a plugin that does exactly one thing, and does it cleanly — output the official GTM container, using WordPress-native hooks, with the option to exclude tracking for logged-in roles. Nothing more, nothing less.
That’s why I wrote Groundworx GTM: to keep sites lean, avoid bloat, and let site owners (or their marketing teams) handle everything inside GTM itself, without the plugin adding any hidden baggage.
Groundworx GTM solves that by doing only what’s required: it outputs the official GTM container snippet and nothing else.
Key Features
- Inserts GTM script in
<head>and<noscript>fallback after<body>using core WordPress hooks. - Option to exclude specific logged-in user roles (so admins aren’t tracked).
- No bloat. No ads. No unnecessary trackers.
Why It Matters
Speed and simplicity matter. Every extra line of code you add to WordPress can make your site heavier and harder to maintain. With Groundworx GTM, you get exactly what you need: just the GTM container, nothing more.