Blog
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Make Your Website Work for You, Not Against You
Updating Your Website Shouldn’t Be a Frustrating Experience Running a business is already demanding. The last thing you need is to burn time and money just to change a headline, swap an image, or update your hours online. Yet for many business owners, that’s exactly what happens. Why does it feel so hard to make…
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Why SEO Alone Falls Short
Why More Traffic Doesn’t Always Mean More Customers If you’ve been in business for a while, chances are someone has promised you the golden ticket: “We’ll get you on page one and flood your site with traffic.” And sometimes, they deliver. You do see more visitors on your analytics dashboard. The numbers go up. But here’s…
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Cheap SEO Could Be Costing You More Than You Think
Many small businesses hear the same pitch: “We’ll do your SEO for a low monthly fee. You’ll see more traffic in no time.” It sounds good on paper — who doesn’t want more visibility at an affordable price? But here’s the problem: a lot of these “SEO packages” are built on offshored, low-cost labor and…
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Introducing Groundworx GTM: Lightweight Google Tag Manager for WordPress
I built Groundworx GTM because I was frustrated with how existing Google Tag Manager plugins for WordPress handled things. Many either tried to do too much — adding dashboards, integrations, or features that aren’t needed just to place the container — or they inserted the code in messy ways that made themes harder to maintain.…
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Introducing Groundworx Navigation — A New Block-Based Menu Plugin
I’m excited to announce that Groundworx Navigation is now live in the WordPress plugin directory! This plugin came out of a real need I kept encountering while working with block-based themes: there wasn’t a reliable, go-to navigation solution in Gutenberg that offered a consistent, responsive experience across devices. I wanted something that looked good by…
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Introducing Groundworx Navigation (Early access)
After years of building custom navigation systems across dozens of client projects, I’ve finally released something I’ve wanted for a long time: a block-based navigation plugin that actually fits modern WordPress. Why I built it Too often, I found myself rebuilding the same menu logic from scratch — accordion behavior, slide-ins, sticky headers, responsive toggles.…