Author: Johanne Courtright
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Email Marketing Mistakes That Damage Your Brand and How to Fix Them
Email marketing can grow your business — or quietly damage your brand if done the wrong way. Learn how to avoid common email marketing mistakes, protect your reputation, and use automation the right way to build genuine connections.
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Stop Putting Functionality in WordPress Themes — You’re Doing It Wrong
I’ve worked in agencies long enough to see every “solution” to the theme problem. Parent + child themes, universal base themes, custom functions shoved into the theme, even third-party builders like Elementor and Divi. I’ve tried them all. And here’s the hard truth: the moment you put functionality into a theme, you’re setting yourself up…
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Introducing Groundworx Testimonial: Modern Testimonials for WordPress Block Themes
Managing testimonials on a WordPress site has always been harder than it should be. Most plugins rely on outdated shortcodes, clunky widgets, or limited styling options. That’s why we built Groundworx Testimonial — a clean, modern testimonial solution designed for today’s block-based WordPress sites. Key Features Why it matters:Most testimonial plugins are still stuck in…
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How AI Is Changing SEO
Why Presence and Trust Matter More Than Ever What used to be about keyword rankings and backlinks is now about visibility, credibility, and trustworthiness in an AI-driven search world. Businesses that understand this shift, and adapt, will thrive. Those that don’t may slowly fade from view. Search engines are changing Google, Bing, and other platforms…
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Make Your Website Work for You, Not Against You
Updating Your Website Shouldn’t Be a Frustrating Experience Running a business is already demanding. The last thing you need is to burn time and money just to change a headline, swap an image, or update your hours online. Yet for many business owners, that’s exactly what happens. Why does it feel so hard to make…
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Why SEO Alone Falls Short
Why More Traffic Doesn’t Always Mean More Customers If you’ve been in business for a while, chances are someone has promised you the golden ticket: “We’ll get you on page one and flood your site with traffic.” And sometimes, they deliver. You do see more visitors on your analytics dashboard. The numbers go up. But here’s…