Author: Johanne Courtright
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Cheap SEO Could Be Costing You More Than You Think
Many small businesses hear the same pitch: “We’ll do your SEO for a low monthly fee. You’ll see more traffic in no time.” It sounds good on paper — who doesn’t want more visibility at an affordable price? But here’s the problem: a lot of these “SEO packages” are built on offshored, low-cost labor and…
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Introducing Groundworx GTM: Lightweight Google Tag Manager for WordPress
I built Groundworx GTM because I was frustrated with how existing Google Tag Manager plugins for WordPress handled things. Many either tried to do too much — adding dashboards, integrations, or features that aren’t needed just to place the container — or they inserted the code in messy ways that made themes harder to maintain.…
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Building Something That Reflects Who I Am
Why I’m Building Groundworx (And Why It Matters) I have spent years investing into my jobs, investing into others, thinking it would pay back in folds, because I was kind and because I cared.I built so many awesome projects. I solved a lot of fun challenges.But in the end, I was losing my focus, my…
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Building Beyond the Title: My WordPress Journey
Sometimes, the most meaningful shifts in our careers happen quietly — not with promotions or big announcements, but in late nights, side projects, and small victories that eventually reshape the way a team works. This is the story of how I introduced WordPress to a company that wasn’t quite ready for it, and how persistence,…