Clean Google Tag Manager Integration for WordPress
Built for Modern WordPress
Add Google Tag Manager to your WordPress site the right way. Uses core WordPress hooks—no theme edits, no messy code injection, no tracking you.
Groundworx GTM uses WordPress core hooks (wp_head and wp_body_open) to inject GTM scripts in the proper locations. Works with any modern theme without modifying template files.
Features
- Proper GTM placement: Script in
<head>, noscript fallback after<body> - Exclude logged-in users: Disable tracking by user role (admin, editor, custom roles)
- Works with any theme: Uses WordPress core hooks—no theme editing required
- Lightweight and fast: Minimal code, maximum compatibility
- Privacy-focused: Plugin doesn’t track or store visitor data
- No ads or bloat: Does one thing well
Built the Right Way
- Clean Code Injection: GTM scripts load in
<head>and after<body>exactly where Google recommends—using WordPress standards, not theme hacks. - Role-Based Exclusions: Disable tracking for logged-in users by role. Exclude administrators, editors, or any custom role from GTM tracking.
- No Bloat: One plugin, one purpose. No ads, no upsells, no tracking of your admin activity. Just clean GTM integration.
Perfect For
- Marketing Teams: Deploy and manage tags without developer intervention
- Agencies: Clean implementation across all client sites
- Privacy-Conscious Sites: Control exactly who gets tracked
- Development Workflows: Exclude staging environments and admin users from analytics
- Clean Code Standards: No theme modifications or inline scripts
How It Works
- Step 1: Install and activate Groundworx GTM
- Step 2: Go to Settings > Groundworx GTM and enter your GTM Container ID (e.g., GTM-XXXXXXX)
- Step 3: Optionally exclude user roles from tracking (administrators, editors, etc.)
- Step 4: That’s it. GTM is live on your site.
Third-Party Service Notice
This plugin integrates with Google Tag Manager, a third-party service operated by Google.
What gets loaded:
https://www.googletagmanager.com/gtm.js(main GTM script)https://www.googletagmanager.com/ns.html(noscript fallback)
What gets sent:
Standard browser metadata (IP address, user agent, referrer, page URL) is sent to Google when loading these files.
When it runs:
Only when you’ve entered a valid GTM Container ID and enabled output. If no ID is set, nothing loads.
Privacy policies:
Data storage:
This plugin does not store or log visitor data. All tracking is managed through your GTM account.
What’s Included
Settings Panel
Enter your GTM Container ID and configure role-based exclusions. Simple interface, no complicated options.
Clean Code Injection
GTM scripts load using WordPress core hooks. No theme edits, no inline JavaScript, no conflicts.
Role Exclusions
Disable tracking for logged-in users by role. Keep your own traffic out of analytics without browser extensions.
Frequently Asked Questions
Not if you exclude their role in the settings panel. You can disable tracking for administrators, editors, or any custom role.
The <script> is injected in <head> using wp_head. The <noscript> fallback is injected after <body> using wp_body_open. This follows Google’s recommended implementation.
Usually no. Most themes since WordPress 5.2 include the required hooks. Only older or highly customized themes might need a one-line addition.
No. The plugin only injects the GTM container code. It doesn’t log, transmit, or store any visitor data itself. All tracking is managed through your GTM account.
Yes. This plugin only handles GTM injection. You can use other analytics tools alongside it without conflicts.
Yes. The GTM code is injected at the template level, so it works with all major caching plugins.
Nothing. The plugin won’t inject any code until you save a valid GTM Container ID in the settings.
Not through this plugin’s settings, but you can use GTM’s own triggering rules to control where tags fire.
The plugin itself doesn’t collect data. GDPR compliance depends on how you configure tags within your GTM container. You’re responsible for proper consent management.
Need More Blocks?
Groundworx Testimonial is part of our free plugin collection. For a complete framework with 11 blocks, 12 core extensions, and unified responsive controls, check out Groundworx Core.