The digital world wasn’t built for small businesses. It was built for ad budgets, growth hacks, and algorithm wins.
It was built by giants — for giants.
And somewhere along the way, the real people — the small business owners, the solo founders, the local shops, the nonprofits — were pushed to the margins. Given cookie-cutter templates, bloated platforms, or overpriced agency retainers that delivered flash but no real strategy.
I’ve worked behind the curtain.
I’ve seen how these systems work — and more importantly, how they fail the people who need them most.
Where’s the Room for the Rest of Us?
The giants don’t care if your online store converts.
The tools don’t adapt to your budget or your time.
And most “solutions” today are just workarounds to problems created by the platforms themselves.
Meanwhile, small business owners are expected to:
- Be their own marketing team
- Understand UX and SEO
- Navigate CRMs, analytics, design tools, and customer support
- All while, you know… running a business
It’s unsustainable. And unfair.
But it doesn’t have to stay this way.
What I Want to Build
I want to connect with people — developers, designers, strategists — who believe we can do better.
People who are tired of business as usual, not because they’re burned out, but because they know there’s a better way to build:
more human, more thoughtful, more impactful.
This isn’t about starting an agency.
It’s not about chasing investors or building fast just to scale.
It’s about forming a small, intentional crew of people who care — and want to build tools and solutions that actually servethe people using them.
Tools that are modular, ethical, flexible.
Experiences that empower small businesses, not overwhelm them.
We may not have the reach of the giants — but we have something more valuable:
vision, craft, and care.
That’s where meaningful change starts.
If This Sounds Like You
Reach out.
Even if it’s just a note saying “same here.” Even if you’re burnt out, disillusioned, or trying to find your way back to meaningful work.
There’s still room to build something honest — for the people who’ve been left behind by the hype.
One project. One conversation. One connection at a time.
Let’s change the internet together —
and build a space where small businesses can truly thrive.